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System, especially for celebrity endorsements and endorsements minors were strictly limited. False advertising celebrity endorsements will be banned endorsement of three years, will bear joint and several civil liability. Yesterday, the reporter to follow the Municipal Industrial and Commercial Bureau law enforcement officers to Nanjing Road Pedestrian Street fielded warning inspections found violations of 'the new law' a lot of shops, pharmacies billboards exist. City of Industry, said that the case of illegal use of endorsers will be the focus of monitoring, such as September 1 is not removed, then this type of advertising, advertisers, advertising agents, advertising caught will be punished. According to Director of Advertising at the City of Industry should have briefed reporters, 'the new law' perfect a sponsorship system clearly defines the ban on advertising endorsements of several categories of goods and services, medical, pharmaceutical and health food etc. in his column, celebrity endorsements You must not get involved in such areas. In addition, the 'new law' provides the star for a product, service as a recommendation, proof shall be based on facts and not for the unused product or did not receive the service as a recommendation to prove. As for false endorsement, the endorsement of three years will be banned. For false advertising in relation to life and health of consumers of goods or services, causing consumer harm, endorsers shall bear joint responsibility with advertisers. In the first medical store Nanjing Road Pedestrian Street, take the elevator to the second floor, you can see a big advertising Siemens hearing aids, the above is healthy ambassador Sun Chun as spokesperson. 'This is a new violation of' Advertising Law '.' Trade and Industry Bureau law enforcement officers explained to reporters, the new law the provisions of Article XVI, in addition to medical, pharmaceutical, medical devices also may make use of endorsers as recommended, proof. 'However, for the same brand related to different areas to determine whether violations of standard advertising, celebrity endorsements is to see exactly what kind of products, such as Siemens appliances if celebrity endorsements, is legal, but the endorsement of this medical device is a hearing aid , is obviously illegal. 'Nanjing Road pedestrian street mall Bao Daxiang young children, the reporter saw a brand children's clothing store on the second floor doorway, where hung a striking billboard by participating in' Dad where 'and popular child star spokesmen do every day